shapership-the art of shaping the Future

Shapership: The Art of Shaping the Future (Part 1)

Shapership is the Art of Shaping new Realities, opening new paths to the Future and bringing new “shapes” to Society. It is neither Leadership, nor Entrepreneurship. It is a capacity anyone anywhere in the world possesses, as soon as he/she poses a fresh look at “Reality as it is” and at “Reality as it could be”.
The approach we introduce in our book and in this article can be an inspiration to anyone – regardless of origin, gender, color, educational level, status, domain of expertise, – to become a Shaper of the Future or to add certain dimensions of Shapership to their current existence.

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Why it is more crucial than ever to understand the “Purpose imperative”?

Because it can help you make your Business become “Smart”. (Yes, the opposite of a “dumb” one).

Companies don’t exist in a vacuum: Business can only thrive if society Prospers, which in turn demands that Businesses develop approaches that support the fabric of life. 

Today’s most innovative leaders have understood that they need to bring meaningful contributions to the key issues all of us face instead of focusing inwardly on their Bottom line. 
They have understood the shift from Dumb Growth to Smart Growth.

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An invitation to a new Innovation Dynamic

Why are Creative Mindsets and Skillsets more important than ever?
Because the challenges we face will not be solved by the linear, cartesian, analytical thinking we still emphasize. We need true Innovation, i.e. the creation of meaningful new Value – not Things – and this requires much more than toolbox, platitudes, slogans. Leaders and managers need to become thoughtful and mindful “Business Designers”, “Shapers of Context” with the Courage, Flexibility and Imagination needed to challenge conventional wisdom, reshape their mental Maps, master creative Thinking which, in its essence, is about Concepts. And that is the type of thinking needed to navigate between Vision and action and enjoy the fuzziness of our VUCA world.

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What’s in a name?

Good names are “storytellers”: they convey a Universe. They are precious but rare. How do you find good names? Naming is precisely an exercise in “Serious Creativity”, i.e. “the capacity to create Value within well-identified constraints”. Here are examples of Names that show exactly what a good name is about and some steps you can use to try on your side.


People, Planet, Profit…and then what? PURPOSE, of course!

Purpose can make your Bottom Line healthier than ever. In fact, that’s the case of Smart organizations, which are fully aligned with the 4P Bottom line. Their Purpose gave them more than Meaning: it opened a fantastic opportunity Space. But at one condition: to understand that a Purpose is not a simple statement – or a bullshit slogan – to pin on a wall: it is a deep commitment to place at the core of your Business!
This big Yes to Meaningful value creation makes you shift from Core Business to Care Business!

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What can you do when faced with commoditisation?

When doing more of the same is no longer enough, it is time to actively Shape your Future. Here is how: by practicing 4 key mouvements : See, Sense, creatively Seize and Shape. But it all starts with an “eye”: regenerated mental Maps and fresh perceptions to re-perceive your Business, your Strategic Landscape and your opportunities.

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